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Why do some posts go viral with engagement, while others wither and die off without so much as a few courtesy likes? I’ll show you that how Facebook Algorithm works. 

With the rapid evolution of Instagram, you are supposed to rethink your social media strategy. It is that what you make may not be a surefire way to build engagement. It quite literally pays for brands to have as many tactics as possible to promote Instagram to their target audience

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Once you've determined which outlets to choose, here are 5 additional tips to keep in mind with your social media marketing posts:

Social media is shaping consumers' attitudes and behaviors to influence their preferences. Over the years, especially through social networks, the Internet has had an increasing influence on people's buying behavior. Retailers who rely on traditional stores to drive sales have found that the influence of social media has greatly expanded their visibility. In addition, a friendly, interactive presence in social networks or chat rooms can greatly improve brand image and help companies collect very useful, unstructured data on demand trends in a non-intrusive way. Monitoring social media activities is a good way to measure customer loyalty, track their emotions on the brand or product, the impact of the activity and the success of marketing messages, and identify and attract the most influential people most relevant to the brand, product or campaign .

When deciding whether to work with sales professionals, 62% of modern buyers look for an informative LinkedIn profile before contacting them. If your profile is "huh," it's pretty scary. It’s even more terrifying if your profile is never found. This situation should remind people of LinkedIn's personal profile optimization.

Instagram is an undeniable marketing platform in 2020. As a matter of fact, Instagram has officially attracted more than a billion monthly active users - which means it is now more popular than social media giants like Twitter or LinkedIn.