Social media is shaping consumers' attitudes and behaviors to influence their preferences. Over the years, especially through social networks, the Internet has had an increasing influence on people's buying behavior. Retailers who rely on traditional stores to drive sales have found that the influence of social media has greatly expanded their visibility. In addition, a friendly, interactive presence in social networks or chat rooms can greatly improve brand image and help companies collect very useful, unstructured data on demand trends in a non-intrusive way. Monitoring social media activities is a good way to measure customer loyalty, track their emotions on the brand or product, the impact of the activity and the success of marketing messages, and identify and attract the most influential people most relevant to the brand, product or campaign .
When deciding whether to work with sales professionals, 62% of modern buyers look for an informative LinkedIn profile before contacting them. If your profile is "huh," it's pretty scary. It’s even more terrifying if your profile is never found. This situation should remind people of LinkedIn's personal profile optimization.
Instagram is an undeniable marketing platform in 2020. As a matter of fact, Instagram has officially attracted more than a billion monthly active users - which means it is now more popular than social media giants like Twitter or LinkedIn.
Twitter is a frequently cited marketing tool, but it's usually quite different from articles discussing your SERPs ranking. Twitter can increase your audience, provide you with customer service channels, and improve audience engagement. It’s not generally considered something that will raise your Google ranking.
In 2021, the video format has not lost any of its power and is still one of the best things to implement your marketing strategy. So far, YouTube is the second most-visited site in the world, only behind Google, which owns the platform. As the fact that YouTube is a search engine, video needs to be optimized to the same degree as ordinary web pages.
When promoting yourself and your brand on LinkedIn, it's pretty important to have someone you can trust to help you on your side.
One of the things you should do when you are working hard to improve the search results of YouTube is to reduce the high bounce rate. In other words, a high bounce rate indicates that something is wrong with your strategy - you are not attracting the right visitors to your site, or visitors coming without a good user experience.
What is YouTube Retention Rate?
Retention rate will be mentioned many times on this page because it is essential to improve search engine optimization (SEO). The retention rate is measured by the time that your viewers spend watching the content. For example, if your video is 10 minutes, and someone watched your video for 2 minutes, this would result in a retention rate of 20%. The larger the percentage, the better. The retention rate curve changes according to the duration of the video, but the effect is small starting from 4 minutes because the retention rate tends to be balanced. Focus on making your videos more attractive and increase retention by maximizing viewing time. This will increase the chance of your videos appearing in YouTube searches.
Are you familiar with the idea of Facebook Page SEO? This is a way to apply basic SEO techniques to your company's Facebook page to improve its natural visibility in Facebook and search engines. Do you want to know how it works and how to apply it to your Facebook page?