In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. One thing has always been true for brand strength - for companies looking to build a strong online reputation, good social media marketing to get more organic audience is a necessity.

You probably already know that social media marketing is essential to growing your online presence.  

What does Black Friday mean? 

Black Friday is considered to be the official start of the holiday shopping season and was designated the biggest shopping day of the year in 2000, with discounts and savings offered by brands worldwide.

There are so many social media platforms out there that it can take you a lot of consideration and time to decide which ones you should advertise with, and today, we’re going to cover Facebook ads vs. LinkedIn ads. LinkedIn and Facebook are two of the most popular social media platforms at the moment - which makes the topic of Facebook advertising versus LinkedIn advertising an important one.