Facebook has been a social media platform since 2004 and over the years its users have grown to billions. It was the first social media platform to successfully reach the status of a giant. Social media allows marketers to connect and engage potential customers where they are at LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. 

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business. Mark Zuckerberg announced that Facebook wanted “people to stay together” and that the newsfeed would start showing “more from friends, family, and groups” and less from “businesses, brands, and media.”

Facebook is a massive platform and has tremendous potential for business growth. With a daily active user count of 1.9 billion users around the world, it goes without saying that Facebook has a big influence in our world. No matter what your marketing goals are, Facebook needs to be a part of your strategy.