Are you familiar with the idea of Facebook Page SEO? This is a way to apply basic SEO techniques to your company's Facebook page to improve its natural visibility in Facebook and search engines. Do you want to know how it works and how to apply it to your Facebook page?
There are many opinions about optimizing the search engine website.
However, there are few resources to discuss the realization of Facebook Page SEO, which is definitely a big issue.
There are more than 80 million active business pages on Facebook every month. It has become a challenge to like and share to stand out and attract new followers.
Most importantly, Facebook has been leaving pages to compete for its place in the news feed with regular Facebook profiles. The company's old motto, "a place for friends to talk to friends," shakes everything and almost destroys organic connections.
What does this mean for marketers?
Now, you have to categorize the personal content that dominates the platform to attract an audience - which can be challenging, no doubt.
Therefore, to increase natural coverage and visibility, you need to make sure that you can find Facebook pages not only on the platform itself but also on search engines.
If you don't know how to optimize the page to increase exposure on Facebook and search engines, or if you can't find the right resources related to the topic, we will serve you!
Read on to discover 8 powerful tips that will enable you to successfully improve Facebook Page SEO:
Choose the Correct Name
Your name says it all.
Choosing the best name for your Facebook Fan Page is a crucial step in the process of Facebook SEO.
Many businesses take it for granted and don’t pay too much attention, which results in a lame, generic Page name that easily blends into the crowd of similar businesses, not to mention that there’s a risk that, say, The Bakery won’t be allowed by the platform.
Another common mistake in Facebook SEO is cramming too many keywords into your Fan Page name.
This is considered a spammy practice and it can kill your Facebook Page’s growth, not to mention that your fans won’t be enthusiastic about liking and sharing your posts or even being your fans at all.
The worst-case scenario is that they will even hide your Page from their feed, and this will be a nail in the coffin of your Facebook marketing efforts.
Standing out from the other similar pages is crucial, but it’s against Facebook’s rules to do it by means of improper capitalization.
Finally, being too descriptive and using slogans also won’t make the cut – leave this for your About section.
Customize Your Vanity URL
To give your SEO efforts a tremendous boost, make sure to customize a “vanity” Facebook URL.
In other words, it’s a branded URL, unique to your Facebook Business Page.
It’s best to keep it simple and descriptive of your business, which means that it should ideally be your company’s name.
To be eligible for choosing a custom URL, a Page has to have several likes.
Besides, www.facebook.com/pages/jarveepro is much more searchable than www.facebook.com/pages/jarveepro/43238463824136, and your target audience will be able to find you more easily both on Facebook and search engines.
Another bonus is that it builds more trust with your audience because a branded URL is proof that your business is respectable and credible.
Finally, a branded URL sounds more professional and will present your company in a better light.
Improve Your Personal Information
Make sure your avatar, cover photo, bio, and profile are complete and up-to-date. A complete profile can show your professional attitude and make it clear to the audience that you are involved. In addition, strive for consistency across all social media channels and ensure key visual effects match. Use 851 x 315 pixels of Facebook cover photos.
Build your marketing role and improve communication with your target audience by using the right voice and tone.
Use Relevant Keywords For Visibility
In addition to incorporating keywords into the "about" section of your company, you also want to insert relevant keywords into your post. This strategy can help your Facebook SEO by making your posts more likely to appear in relevant Facebook search results.
With this strategy, you can drive direct traffic to your business page.
According to your post, this traffic may range from users researching new products to users looking for dining places. As part of your social media marketing strategy, your team should study how Facebook is used in your target market.
If they rely on Facebook for top-of-the-funnel searches, it's worth sharing content about it. In contrast, the audience who uses social media to search at the bottom of the channel will benefit more from the purchase-related posts.
Use Relevant Keywords For Post
Using relevant keywords in Facebook posts makes it easier for relevant searchers to find them.
Write an interesting description of what you share, including the right keywords.
You also need to include relevant keywords in the meta description. Meta descriptions are fragments that introduce people to the content of a web page.
When you search with relevant keywords, the meta description is displayed on the search results page.
For example, if we search for "social media ads" on Facebook, the following post is one of the top searches.
Take a look at the screenshot below. The description contains the keyword "social media" and meta description - full keyword.
This means that people looking for posts related to social media ads will be able to easily find the post, click it and read it.
Using Keywords to Optimize Facebook Content
Similarly, keyword-optimized social media content may not have a direct impact.
When you search for a keyword on Google, you may not get results from social media unless you enter the name of the social network.
For example, if I search for "NBA Sneakers," I get results from websites that sell them.
However, using keywords to optimize social media content can improve its visibility in each social network.
In other words, social media users will find your content more easily.
Suppose someone searches Facebook for "NBA Sneaker.". The search results they will get will include Facebook links and public posts using that keyword.
The increased visibility of social media content may not directly affect your search rankings.
However, it will help you attract more relevant users. And more relevant users are more likely to click and interact with your content.
The content is relevant to them because they specifically search with relevant keywords.
As the content is relevant to them, they may need some time to read it.
It also means that they will spend more time on your website, which helps to reduce the bounce rate.
Using Keywords to Optimize Facebook Accounts
The same goes for keyword-optimized Facebook pages.
When you create an official page for your business, you have the option to add a description.
Using relevant keywords in your description is essential if you want a relevant audience to find you.
The more effectively your Facebook page is optimized, the more visible it will be.
Let’s try searching for “digital marketing” on Facebook. The top accounts have the keyword in their page name as well, which also increases visibility.
If we take a closer look at the “About” section of the top-ranking account, we can see that the keyword “digital marketing” appears 7 times.
A few of the keyword placements aren't optimal...
But it’s still clear that a keyword-optimized Facebook page is important for high visibility.
You may be wondering how this affects SEO.
In truth, there is no DIRECT connection between the two but there is a correlation.
The goal is to attract relevant users who will interact with your content, click on your links, visit your site, and even share your content.
When you optimize your Facebook account with relevant keywords, you improve your visibility. You also and make it easier for potential followers to find you using those keywords.
The more followers you have, the better your chances of getting more shares, website visits, and engagement.
In other words, using keywords to optimize your Facebook content helps you reach a more relevant audience.
This translates into an increase in site traffic, and a higher engagement rate.
Both of these are factors used to determine a website’s search ranking.
Optimize Your About Section
The about section is a useful area to optimize a Facebook business page.
In your about section, you can incorporate one to two keywords that relate to your business, services, or products. When you optimize your about section, it can help your company appear in Facebook search results.
For example, if a user searches for “automation” on Facebook, the search results include a variety of automation shops. These search results depend on not only you're about section but also your essential business information, so make sure you optimize both areas.
Backlink to Your Page on Existing Channels
The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to other websites, blogs, etc.
This same principle applies to your Facebook page. So, wherever it is appropriate, include a link to your page from your other digital channels, like your website, blog, and Twitter profile.
This method will help you boost the popularity and credibility of your Facebook Page, as well as generate quality traffic.
Post At The Best Time
You probably saw this coming!
It can’t be emphasized enough how relevant and effective quality content is in terms of promoting your business and generating leads.
But we’re not talking about just any content, written for the sake of hitting your weekly posting quota.
We are talking about only high-quality, helpful content that generates engagement and prompts your followers to like, share, and comment.
We’re talking about the kind of content that educates, entertains, and helps your audience, and makes them bookmark it and forward it to their friends and colleagues.
Now, think of your posting strategy and what is the best time to post on Facebook. Basic Facebook SEO tactics focus on the first 18 characters because Google will use them as meta descriptions, while the first word should be a keyword as that’s what this search engine favors.
It might seem tricky to keep in mind SEO optimization when creating your Facebook posts – but believe us, it’s well worth it!
Including keywords in the description of your quality posts will make your content go much further and help you increase your reach and engagement.
Engage Your Audience
Users like businesses that interact with customers. For your business to succeed, it’s critical that you make chatting with users a priority, as it can influence the next purchase of potential and current customers.
Reply to comments and reviews on Facebook to show that your business cares. Resolve user issues and build goodwill with your target audience. A proactive approach can encourage others to buy your product or service, as well as leave a review.
Reviews can play a substantial role in Facebook SEO.
If a user searches for a business on Facebook, and your company appears near the top with dozens of five-star reviews, it encourages that shopper to look at your business. This action can lead to a new sale.
We’ve taken an in-depth look at the correlation between Facebook and SEO.
You should now understand how Facebook marketing can help improve your search ranking...
You've also learned some actionable tips to help you get started.
Feel free to contact us if you need further help optimizing your social media for a better search ranking.