Twitter for Business: What You Should Know

Twitter is a social media and online news platform where people communicate in short messages – up to 280 characters long – called tweets. It is a channel that can help you reach your target audience.

Founded in 2006, Twitter is now one of the most popular social media platforms in the world. With millions of daily users, Twitter can be a powerful tool to raise awareness about your business, engage with customers and develop leads.

Tweeter profile

It's easy to customize your profile by selecting the unique profile and header images, adding a name, bio, location, birth date, and website. You can also choose a theme colour, and pin a Tweet that other people will see when they visit your profile.

Your header photo should be an ever-changing billboard showcasing what’s new. This can be an upcoming launch or campaign, or a new photoshoot that nails your current vibe. 

Profile page

▪  Business location: Listed directly in the profile and displayed visually on a small map. People can tap on the location map/listing to open Google Maps and get directions. This helps you reach and connect with local followers.

▪  Hours of operation (optional): Showcase the days and times people can reach your business at a physical location.

    Methods of contact: Enable options for customers to contact your business through any or all of the following methods:

▪ Phone call

▪ Text message

▪ Twitter Direct Message

▪ Email

Add a direct link to your website. Include a link to what you want people to see now.

Twitter terms


A "DM," or "direct message," is a private message between two Twitter users. It’s different from a public @mention because, in order to send a DM, the recipient must follow you.

@ Sign

The @ sign is an important code on Twitter, used to refer to individuals on Twitter. It is combined with a username and inserted into tweets to refer to that person or send them a public message. (Example: @username.) When @ precedes a username, it automatically gets linked to that user's profile page.

Handle, Username

A Twitter handle is a username selected by anyone using Twitter and must contain fewer than 15 characters — this can be changed at any time. Each Twitter handle has a unique URL, with the handle added after twitter.com. Example: http://twitter.com/username.

FF or #FF

#FollowFriday started as a way to recommend other Twitter users to your followers. It happens on Fridays, and you can search Twitter for the hashtag on Fridays to watch the kudos pour in.

Tweet content

Planning your content takes a little bit of time upfront, but ultimately saves you effort and stress later on. But you’ll be glad when you post the origin tweet finally. It is useful for aligning the content you’re posting on all your channels. They’re on Twitter to find content that is VALUABLE to them.

Think about the following options:

· Videos

· Pictures

· Articles

· Infographics

Your pinned Tweet

This is what you want your followers to focus on — your biggest, latest news.

In addition, FREQUENCY should be an important part of your Twitter strategy. 

To help you save time and optimize this process, you should use Twitter-based tools like JarveePro. With JarveePro, you can schedule posts. you need to "warm-up" a bit and gradually increase activity. You can extensively experiment with lots of types of content and see what works for your audience. 

Everything on Twitter happens in real-time, having your presence, there is an excellent asset in terms of handling customer support. Twitter conversations move fast, so it’s noticeable to your followers if you’re not checking in regularly, and a failure to be responsive and timely will damage your brand. Using Twitter for business helps you in finding the pain points that your customers have and then pitching them accordingly.