Twitter is a fast-paced social media site that requires you to consider more than just what you’re posting. Timing, in particular, is an important metric.
Twitter seems to be more popular at school, work and in transport. The "9 to 5" crowd often use their commute to and from work to interact with their mobile devices, especially social media. Public transport users in particular have between one and three hours a day to kill, making Twitter a major source of important information. Although people tend to be busier during the working day, social media traffic is also higher. People want to be distracted from the hustle and bustle of everyday life and they often turn to their mobile phones.
Of course, the best advice is to check your own analytics to track the best days and times to post tweets and interact with your specific audience. This is also true of other social media networks you may be using such as Facebook insight
One option is to access Twitter's native analytics platform, which is available to all accounts. You can view past tweet performance and look for trends that correlate posting times with higher levels of activity. This takes a lot of work and may not always be the most accurate, but over time it can provide powerful insights - and it's free.
We found that there is no best universal time to post on Twitter either.
Different businesses have different audiences, and so are their preferences and content posting time. Still, you can leverage the general guidelines to test and find the best time that works for your business.
Check out these stats from popular social media marketing companies suggesting when brands should post on Twitter.
Test out different posts timings using a Twitter scheduling tool
Unlike Facebook insight, Twitter doesn't directly tell you the best time to post. But, it still gives you enough insight to experiment to find out the best time. Simply break down your experiments over a period of time. Post your tweets in the morning, noon, and evening at specific times.
JaveePro allows you to schedule your tweets way ahead and automatically posts them on chosen date and time. You can also choose which account to post. The JaveePro Enterprise Edition even allows you to manage 100+ accounts.
So this automatic scheduling and posting tool helps you in experimenting with different time slots without any hassle. All you have to do is select multiple time slots for every day of a month, and your created posts will be published on Twitter automatically. Choose your peak times from the observation. Once you’ve discovered which times are the best to post content, you’ll want to add these into JarveePro as 'preset publish times'.
The best times to tweet by day:
▪ Best time to tweet on Monday: 8 AM to 4 PM
▪ Best time to tweet on Tuesday: 9 AM to 4 PM
▪ Best time to tweet on Wednesday: 8 AM to 3 PM
▪ Best time to tweet on Thursday: 9 AM to 12 PM
▪ Best time to tweet on Friday: 8 AM to 1 PM
▪ Best time to tweet on Saturday: 9 AM to 10 PM
▪ Best time to tweet on Sunday: 9 AM to 12 PM
Ready to measure and increase your Tweeter engagement? Sign up for JarveePro, and try it free today.