2021
04/23
11:25
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Pinterest Marketing: The Only Guide You Need to Make It Work

How many users does Pinterest have? As of the second quarter of 2021, Pinterest had 454 million monthly active users worldwide. During that period, the visual bookmarking platform had 91 million MAU in the United States, compared to 363 million international monthly active users.

Pinterest monthly active users were 478 million in Q1 2021, an increase of 30.25% compared to Q1 2020. The company gained 124 million monthly active users in 2020. That was the largest growth the platform had ever seen.

A Pinterest marketing strategy can prove beneficial for long term results and can fit into many different stages of your acquisition funnel. When your pins become ads, you can boost brand awareness but also drive sales and increase conversions. While some ads and videos work well for top-funnel traffic, others can help you drive conversion goals like app installs. Pinterest has a lower average CPC compared to Facebook/Instagram. The platform is not as popular among marketers, so the competition is a lot less fierce than other social media platforms.

Pinterest has a highly accessible community that you can leverage to reach out to a bigger set of your audience.

In order to actually grow your reach the right way, you need to have a Pinterest marketing strategy up your sleeve.

Understanding the Pinterest algorithm

Pinterest is a search engine. It's as simple as that. That means there is an algorithm that determines the ranking of a Pin graph.

While we don't know as much about Pinterest SEO as we do about Google, we do know that many of the core ranking factors are the same.

With this in mind, the best way to market and grow your brand on Pinterest is to find a balance between leveraging strong SEO signals and creating useful, emotional or thought-provoking content that meets the searcher's intent.

Organic Component

Pinterest has a social component that needs to be managed: following other pinners, repinning, commenting – after all, it is a social media. The difference between Pinterest boards and something like a Facebook page is that, with the right keywords, you can get a lot of ‘organic’ traffic and push leads into your funnel.

We JarveePro work with Pinterest. JarveePro allows users to set multiple auto follow and comment tasks, which is really easy to increase your engagement. Meanwhile, follow tasks can run following tasks can be performed according to the percentages.

Optimise your boards with keyword-rich descriptions

Pinterest is a highly searchable platform, so all your content should be SEO optimised. Add keywords to your profile, Pin descriptions, board titles and descriptions.

This is one of the most common things I see Pinterest users do wrong. Using keywords for your board title and description is almost as important as your Pin chart.

Boards are searchable, although people don't often search for boards. More importantly, Pinterest's algorithm looks at the keywords used on a noticeboard to help determine and rank the content on the board.

It only takes a few minutes to add a description to a Kanban board. Think about how you would describe the content on the board to someone and make sure your keywords are there.

Interested in learning more?

Pinterest is also at the forefront of visual search, allowing users to search using images instead of text. Use JarveePro to schedule all of your social media posts, engage with your followers.