How to draft and design your Black Friday marketing strategies & cyber Monday marketing ideas
The shopping days are on their way; Black Friday and Cyber Monday.
Starting from Thanksgiving, online retailers offer massive discounts to the customers for consecutive five days that ends on Monday, popularly known as Cyber Monday.
As an online merchant, this weekend is the most precious time of the year that yields enormous sales. During the pandemic, the business are starting earlier and going for longer when it comes to discounts.
To capture this huge number, and the overwhelming response from buyers, brands need to master proven strategies to boost sales during this online shopping frenzy. Repeat and long-term marketing strategies will help you stand out in your customers' minds and increase the possibilities that people will think of you on shopping days - when their options are endless.
We can see this in the hashtags and campaign slogans.
- “This year, we’re doing Black Friday all season long” (Best Buy)
- “Black Friday Now” (Target)
- Black Friday “Deals For Days” (Walmart)
- Black Friday “Early Access” (Macy’s)
- “Too great to wait Black Friday deals” (Kohl’s)
Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. This is a grand opportunity for brands to capitalize on these emerging trends. Shoppable content helps buyers get what they want when they want it. No hiccups or delays to extend the sales funnel.
You can collect visual content, add tags to your products, and post these purchasable galleries on your website, email, or your social media profiles.
Use social media (and don't forget those Black Friday hashtags)
One of the most powerful tools you can use to promote Black Friday sales and make a big splash is social media. In fact, the biggest benefits of social media marketing are increased exposure, increased traffic and lead generation as its next biggest advantage.
To begin your social marketing push, you will want to be sure that your brand has active Instagram and Facebook pages at least.
JarveePro works with the most popular social networks which include Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Tumblr. It is easy to get start with JarveePro to do social marketing. With JarveePro, you can set schedule tasks easy: choosing which accounts to publish, editing your content.
To promote the Black Friday Sale, you have several different partnership options.
Influencers can promote your brand in a big way - showing off your merchandise and telling their audience more about your brand with just a brief mention of the upcoming Black Friday Sale. This type of promotion should take place outside of the event and will help to extend your reach and gain all-important recognition.
Influencers also can strictly advertise your sale - telling people about the deals you will be running, when they will be available and the exact discounts. This type of Netflix advertising is best suited close to your actual event, rather than as part of your soft push.
Prep, preview, and schedule your Black Friday social media posts using JarveePro – you can publish to Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Tumblr, all from one easy-to-use desktop dashboard.