In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. One thing has always been true for brand strength - for companies looking to build a strong online reputation, good social media marketing to get more organic audience is a necessity.
For modern brands with an online presence, strong social media engagement shows that you are making an impact on your market.
It's not just about looking popular: it's about making meaningful connections with current and future customers, which will help boost your brand (and ROI) online and offline.
rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.
Build A Strong Brand Identity
People are drawn to brands that have an identity.
The way you portray your brand has a huge impact on how people feel about it. Prominent businesses have resorted to effective storytelling for the success of their brand marketing.
Stories always help to develop an emotional connection between your brand and the target audience. Make a lasting impression on people by telling your brand story.
Social media is a highly effective platform to share your brand’s stories and to connect with people. Your brand identity should emanate through every post. Decide on your main colour scheme, filters, graphic design, colour palette, etc. All content you post and comment on should reflect your brand voice.
Follow Relevant Accounts
Just like any healthy relationship, there has to be given and take – meaning you’ll gain followers if you’re a follower yourself.
That doesn’t mean an instant follow-back for anyone who likes your account.
Who is posting exciting content that inspires you? Who might be an influential brand advocate that you can work with in the future?
- Groups and Communities
- See Who Influencers Are Following
- “Best People to Follow” Lists
With these ideas, you can choose JarveePro to help you. JarveePro auto-follow feature: It allows you to set the accounts you need to follow, and, the number of accounts to follow can be set in percentage proportions. This way, even if you need to follow a large number of accounts, you can easily solve the issue.
Less is more!
The last thing you want to do is spam your subscribers by posting 20 times a day.
Post frequently enough to stay relevant to your followers, but not so much that you become annoying.
The same goes for image content. An amazing picture is going to attract more attention than a book of mediocre photos. For this reason, users tend to prefer professional, high-quality images to those taken from stock photos or mobile phones.
Choose JarveePro to schedule the content you need to publish, complete with a look at your posting frequency.
Prep, preview, and schedule your Black Friday social media posts using JarveePro – you can publish to Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Tumblr, all from one easy-to-use desktop dashboard.