4 Best Social Media Platforms for Businesses

Branding can use social media to develop their brand voice, view competitive efforts and engage with customers. That's why it's important to know the best social media platforms for your business. Using the right platform for your target audience can expand your visibility and sales, and take your business to the next level.

You are supposed to know which platform is efficient for branding. And prioritize what’s important to you. Is it expanding your reach? Is it generating more leads? Is it about brand awareness?  

There are social media platforms out there for everything and everyone, including ones to connect people with shared interests, similar hobbies, comparable demographics, and much more. 

#1 Facebook 

With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide.

Many people use Facebook daily, sharing posts composed of text, photos, videos, and GIFs that other users comment on, share, and react to.

  •  Founded: 2004
  •  Monthly Active Users: 2.89 Billion

Standout Features

  •  helps business reach their ideal audience with Facebook ads.
  •  Facebook Live gives influencers an interactive platform for connecting with their audience.

And it is the most popular social media network for seniors. 


Local brick; Nonprofits;B2B Companies

#2 Instagram

Instagram is a video and photo-sharing social platform where users upload photos and short videos, often adding filters and other effects before sharing them with family and friends. If you’re not prepared to consistently post unique, high-quality images and videos, then you won’t capture much attention. 

It’s owned by Facebook, which provides marketing data for targeting your audience.

  •  Founded: 2010
  •  Monthly Active Users: 1.082 Billion

Standout Features

  •  Shoppable tags allow businesses to tag their products in their photos.
  •  Stories Stickers keep growing

#3 YouTube

YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). You can upload videos to get subscribers and interactions by creating a YouTube channel. 

YouTube has over 2 billion monthly active users. Among these, there are more than 30 million paid subscribers, taking into account YouTube's Premium and Music services.

  •  Founded: 2005
  •  Monthly Active Users: 2 Billion

Standout Features

  •  Live Streaming for businesses to promote products
  •  YouTube Cards visually enhance links to other videos and playlists.

#4 Twitter

Twitter is a microblogging platform where users primarily share short posts called tweets (280 characters maximum) with their followers. The last published figure regarding monthly active Twitter users amounted to 330 million before the company discontinued reporting on the metric.

  •  Founded: 2006
  •  Monthly Active Users: 330 Million

Standout Features

  •  Twitter lists ——a simple way to "curate your own timelines"
  •  Twitter Collections are yet another way to curate content to share with your followers

You don't need to create accounts for every social media outlet to get in front of your audience.

In fact, this would be a terrible idea.

You're better off focusing on the one or two platforms where your target audience is most engaged. Experiment with the type of content you create. Different types of content work better on certain social media platforms, so you must carefully consider the type of content you like to create and distribute that best suits your brand.

Each of the social networks we have covered has its pros and cons. Choose one or two that you think will work best for your brand.