4-step Pinterest Marketing Strategy in 2022

Pinterest is a giant Pinboard (think old-timey cork board with push pins) for all the ideas and products people like to save. Pinners spend hours looking for ideas! But, they’re not JUST hoarding those ideas. The people who use Pinterest are doers and buyers. People use Pinterest to save ideas, products, to collaborate with friends, and to bookmark things to read later. 

As of the third quarter of 2021, Pinterest had 444 million monthly active users worldwide. During that period, the visual bookmarking platform had 89 million MAU in the United States, compared to 356 million international monthly active users.

With 75% of all the content on Pinterest coming from brands, people are very open to branded content as long as it is useful and attractive.

Once in place, your Pinterest strategy will yield long-term results.

You’ll save heaps of time and money knowing your pins can generate traffic for years to come.

Set Up Your Pinterest Profile

Your first step is to set up a Pinterest account.

Now, if you're new to the world of Pinterest, the first question you might ask is, "Should I get a personal or business Pinterest account for affiliate marketing?"

The answer is simple: if you intend to use the account for business activities - promoting a blog or directing traffic to affiliate products - then you should absolutely get a business account.

And the business account gives you a few other benefits: Account analytics and audience insights

Creating a keyword library

Keyword research is an important aspect of getting your Pinterest boards to rank. 

Sometimes it can be difficult and time-consuming to find the right keywords for Pinterest. Every once in a while, create a group of relevant keywords and put them into a spreadsheet or any other organisational tool you like. Start with a list of relevant short-tail keywords, followed by a list of long-tail keywords.

For example, if you have "cake" as a short-tail keyword, then you could create a list of short-tail keywords such as "birthday cake" or "easy cake".

Having a library of keywords makes it easy to create content for your Pin chart around these keywords in your list.

 Best Times to Pin?

There are two things you want to focus on when deciding when to pin:

  •  What is the peak time for your demographic on Pinterest?
  •  Do not pinbomb

Peak times are between the hours of 8 pm and 11 pm. 

The only thing you really need to keep in mind as far as peak times are concerned is the day of the week and the time zone.

One very important thing about Pinterest is to avoid using bombs. This is when you are on Pinterest and you get excited about all the wonderful pins you see and start repinning everything.

To continuously share fresh content on Pinterest is how you improve the quality of your profile.

Share Pin graphs on other social media

Sharing your pin with your other social media sites and stimulate engagement.

Creating social signals with your pins says to Google that people really like your content, want to interact with it and want to share it. This means that your content has the quality and is worth the user's time. It's also a great way to increase traffic.


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