Gaining followers on social media is great, but without Instagram engagement, you might not get very far.
An engaged audience on Instagram can help brands reach new customers and boost sales. The more the platform grows, the more users like, follow, share and tag other users, the easier potential customers are able to discover your business.
Engagement comes down to the degree of your audience's involvement with your content. The level of their interest in and interaction with your posts are indicated in how they engage with your stories, posts and comments.
If you wish to look up the engagement rate of a specific post, simply divide all the above-mentioned interactions by the post’s reach, and then multiply it by 100 to turn it into a percentage.
However, if you wish to calculate the overall engagement rate of your profile, you should divide all of the interactions by your follower count.
Stick with one filter
Because Instagram is primarily visually driven, its most popular feature is the filter option which, if used consistently, can provide a unique look and identity to your images and videos.
According to a WebDam report, 60% of the best-performing brands on Instagram use the same filter each and every time they post.
So try a few filters and then stick to one that gives your content a unique look and feel so that your followers can recognise it and connect with it.
One way to interact with potential and existing customers on Instagram is through direct messages. It is much more personal than a short comment with an emoji. There are now even apps that can help you automate your Instagram DM strategy.
You can DM people to thank them for following you and at the same time offer them a 10% discount on their first online order.
JarveePro allows you set send message task, and you can now get start with JarveePro.
Analysing popular posts
It's important to know your best performing posts from the past. To increase your Instagram engagement, you need to find out why they're performing. Pay close attention to the content, titles, subject tags, etc. Furthermore, take note of when and when they were posted.
Collaborating with other brands
Brands that are active on social media are often seen as interacting with each other. They leave light-hearted comments and funny remarks on each other's posts, delighting the audience of both brands. This also humanises your brand and allows your audience to better connect with it. People also love replying to comments like this and they may even go viral.
Utilize JarveePro to search for social media accounts about your niche and then you can start interacting with them. JarveePro includes features such as following, commenting on posts and you can easily set tasks and engage with multiple people.
Remember to give your audience a genuine image.
You don't want your audience to think it's simply an engagement tactic. That's a big no-no.
Now that you have a few simple tricks up your sleeve to help boost your Instagram engagement, it’s time to put them to work. Keep in mind; sometimes, it takes time to test and iterate before you discover what works best for your business.
Get started with JarveePro.