2021
04/23
11:25
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Apply Instagram algorithm to reach new audience in 2022

The Instagram algorithm sounds hard to understand,but if you have a simple understanding of it,you may find out that it’s actually good for marketers.In a word,the Instagram algorithm determines which kind of content to reach to the user.And the question is how does Instagram determine which content matches the best?


The Instagram Explore page actually works in the same way.That is,it looks at the accounts you have interacted to suggest content it thinks you might enjoy.But in fact, the Instagram algorithm considers more than that.Instagram revealed there are six factors that determine what you see in Instagram feed:interest,timeliness,relationship,frequency,following and usage.


Interest is about how much Instagram predicts


Instagram looks at your past activity to gauge your potential interest.So,if there's a certain genre of content that you engage with more frequently,Instagram might rank content in that genre higher on your feed.But ranking of Instagram posts is not a popularity contest.Posts with less engagement that are more relevant to you can still appear right at the top og your feed.


Timeliness is about how recent the posts are


Instagram wants to show you posts that are recent,consequently,and more relevant.The Instagram algorithm reorders only the new posts between your current visit and your last visit. For example,if you scroll through your Instagram timeline at 11 pm and the check it again at 9 am the next morning ,Instagram would only sort the posts created in between your check-ins.


Relationship is about the accounts you regularly interact with 


Instagram doesn’t want you to miss important posts from your friends and family. This implies that content from your best friends are likely to rank higher on your feed.To determine who your best friends are, Instagram’s algorithm studies your past interactions to see which accounts you engage with most often.Besides,profile searches are a signal Instagram looks at when ranking posts in your feed.


Frequency is about how often a user opens Instagram


Every time a user opens up the app, the Instagram algorithm tries to show the best posts since their last visit.If you open Instagram once daily, you see the posts that Instagram’s algorithm feels are the most relevant for that day. However, if you open Instagram hourly, the app tries to show you the most relevant content you haven’t seen before.


Following is about content from all accounts a user follows


If you follow thousands of accounts on Instagram, the algorithm must sort through more content in order to decide what to show you each time you open up the app. This means users who follow large numbers of people might see less from each individual account, whereas users who follow just a few select accounts are likely to see more from their closest friends or favorite accounts.


Usage is about how long a user spends on Instagram


Whether a user tends to browse Instagram in short bursts or longer sessions can also affect what the algorithm shows. If a user prefers short visits on Instagram, the algorithm ensures it shows the most relevant posts first, whereas, for users who prefer longer browsing sessions, it may provide a deeper catalog of fresh content to browse.


Why the Instagram algorithm is a good thing?


With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts get more targeted audiences.As long as you are creating engaging, relevant, and timely content, the Instagram algorithm is actually an advantage to you. It helps to get your great content in front of more people.


If you want to apply Instagram algorithm to reach more audiences,the best thing you can do is to drive as many interactions as possible.


Here are some useful tips for you to reach new audiences on Instagram in 2022:


Consistently Share Instagram Reels


Instagram Reels has been heavily promoted by Instagram across the entire app experience since it set up.Plus, Reels get twice as much real-estate in the Instagram Explore page-making them a major tactic for discovery and growth.


Encourage More Interactions with Instagram Stories Stickers


Instagram Stories stickers are a great way to encourage audience engagement-and the more engagement your posts get, the higher chance you’ll reach to more audience.In order to drive engagement,pay attention to the best ones,such as the poll,emoji slider,and question stickers.


Drive Conversations with Engaging Captions and Comments


Instagram has confirmed comments and likes are important when it comes to feed ranking-so it’s a great idea to encourage as many as possible for your posts.If you want to drive engagement,one of the best way is to write good captions.


Optimize Your Hashtag Strategy


Adding hashtags to your posts is an effective way to reach more people on Instagram.And with a good hashtag strategy,you’ll reach people who are relevant to your business, and most likely to engage with your content.


Cross-Promote Your Instagram Content


If you’re looking for a quick and easy engagement ,cross-promoting your Instagram content is a great place to start.As Instagram has grown, so too has the number of channels that you can share content: feed,stories, and Instagram Reels .It’s also an incredible new way to reach new audiences.


After reading,do you have a basic understanding of Instagram algorithm?Have you keep all these useful tips in mind?Start with using JarveePro to manage your Instagram accounts today,combine theory and practice can make you an early bird in 2022.