Facebook has tons of users. And the users can post their content at any time if they like. Have you ever thought when is the best time to post? And do you know how to discover your best time to post?
Your post time can ensure whether your content can be reached by more audiences. In fact, finding the best time to post on Facebook is a great way to boost engagement, drive traffic, and gain new followers. When to post is such a practical topic to discuss and it is really a big deal to consider.
Here, I'd like to share you some tips to find your best post time, plus how to schedule your posts to maximize the reach to win you time and business.
When is the best time to post on Facebook?
In fact, there’s no one-size-fits-all approach. That's because each Facebook page is unique. There are different audiences, cities, and time zones to consider. While some encourage posting at evening, others say the best time to post on Facebook is on weekends. But it will really be determined by where your audience is located.
However, the worst time to post on Facebook is fairly clear. The worst times is when your audience is offline, which means your posts can't be seen by most people and the engagement rate is rather poor. So this kind of post time you should try to avoid.
In a word, you need to find your personalized best time to post on Facebook, which is integral to increasing the likelihood of followers actually seeing and engaging with your posts.
How can you find your best time to post on Facebook?
To find your best time to post on Facebook, you’ll need to do some testing to figure out when your audience is most active. To get you started, here are three tactics worth trying:
Use Facebook Page Insights to Find Top Engagement Times
Knowing when your audience is most engaged can be a strong indicator for you to discover your top posting time. You can find this data by opening your Facebook Page and clicking “Insights”. On the left side of the screen, you’ll find different sections of your Page Insights, while the right side shows graphs and charts. To start, scroll down to “Your 5 Most Recent Posts” section. This will open a graph showing when your followers are online.
Also, you can see the total engagement by type for each post. Facebook tracks the reach and engagement of your Facebook posts to find when your followers are most likely to react, comment, and share your content. To see this by click “Posts” from your Page Insights and scroll down to “All Posts Published”. Here you can sort posts by clicks, reactions, and more.
Check Facebook Audience Insights for Optimal Time Zones
Facebook Audience Insights is also a valuable starting point to find your audience’s locations and top time zones. Unlike Page Insights — which tracks interactions with your Page via reactions, comments, and shares — Audience Insights looks at your current or potential audience’s age, gender, and most importantly, location across all of Facebook.
To get started, click “See All Insights” to open your Audience Insights dashboard. Select “Audience” and click whether you want insights about your current Facebook audience or your potential Facebook audience. Scroll down to find the top cities and countries where your followers live. This is extremely helpful for pinpointing your top time zones and identifying when your audience is most likely to be online and active.
Experiment with Posting Times and Measure Your Progress
Once you have a clear idea of where your audience lives, it’s time to experiment and measure your progress. For this, you need to track how much engagement you receive when you post at different times, on different days. It would be nice to record them in detail.
Start by picking five different times throughout the week. You need to track how many likes and comments each post receives, along with the date and time you posted them. The following week, switch the timing of your posts for each day.
The whole experiment process might take a few weeks, but you can use the information you get to help determine the best days to share content with your audience, along with the times that work best to drive traffic.
How to Schedule for Your Best Time to Post on Facebook?
Now that you know when your Facebook audience is most active, the last step is to schedule your Facebook posts to fit your best times to post.
For this step, we recommend you using JarveePro schedule feature. With JarveePro, you can schedule to share your posts at the most active time for most followers. It can help you make your posts engaged by most of your followers.
Get started with JarveePro, you can make the utmost of the best post time. You may win you time on Facebook in 2022, even business, who knows.