What is a hashtag?
A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. When you use a hashtag in a Tweet, it becomes linked to all of the other Tweets that include it. Including a hashtag gives your Tweet context and allows people to easily follow topics that they're interested in.
Hashtags are fundamental to how Twitter works. They enable keyword and topic categorization and allow users to easily follow topics of interest to them. They also enable tweets to be displayed easily on Twitter search.
Hashtags merits-They can help you double your engagement rate. Plus, they create higher visibility on Twitter.
Figures about hashtags
Studies have shown that tweets which include hashtags are 33% more likely to be retweeted than those without them-This reminds you to stay in tune with trending or industry-specific hashtags to make sure you’re cashing in on a valuable source of engagement.
Tweets that use more than two hashtags have a 17% drop in engagement-You're free to use as many as you wish. But Twitter recommends using no more than two hashtags per tweet, so just obey it would be a better choice.
Then how can you optimize your Hashtags?
When creating your tweets, you must choose your hashtags carefully. A well-chosen hashtag will help you to stay current on the most relevant conversations. Here we have 4 tips for you:
1. Do your research on Hashtags
The first optimization Hashtag tips is to research what's trending. There are so many hashtags to choose from. You need to choose what will resonate with your audience. If people are already using a hashtag and having conversations, all you need to do at this stage is to ensure that when you join conversations using this hashtag, you are adding value. Monitor your community’s hashtags before using a new hashtag. This will help you ensure relevance and avoid controversy.
2. Use Hashtags for a reason
After your hashtags research, you need to ask yourself why you’re using it. You should always keep in mind that good hashtags should be memorable. Only in this way your customers will easily recall them. SEO keywords make great hashtags because they are often short, memorable, and will increase discoverability. Make sure to give people a reason to use your hashtag, such as for a competition or trend. And remember to tell people how to use the hashtag as well.
3. Keep your Hashtags simple
When you are creating your hashtags, you need to keep your hashtags short and simple. Because your hashtag will be representing your brand. Avoid complex or overly clever hashtags. Ensure your hashtags are easy to remember and spell, which can help your audience engage more easily.
4. Use branded hashtags
A unique hashtag is not only a part of your brand image and identity, but also a tool to analyze the online presence of your brand, products, or marketing campaigns. It’s a form of a unique online signature of your brand. The more consumers use your hashtag online the more your brand awareness increases and gains exposure in front of new eyes.
Create a branded hashtag for your company and monitor your community’s hashtags before implementing them to ensure relevance and avoid controversy. Be sure to capitalize the hashtag in the appropriate places to improve brand recognition and readability and keep them short – brevity aids memorability and leaves more space for other commentary and links.
These 4 useful Twitter hashtags tactics will help you gain momentum on Twitter. By implementing these actionable tips, you’ll be able to create a compelling presence on Twitter in a very short amount of time. Also, you can find out and add more into it by yourself.
When used correctly, hashtags can at the very least make it easier for users to find and share your content. At the most, they can support your brand, and expand your influence and followers. Check out these tips for researching the right hashtags for you.