The Top 3 things everyone Need to Know when it comes to Social Media Marketing

Boost your exposure and reach more audience with Social media Marketing Strategies?

#Grow your social media audience to include new demographics

User demographic statistics for any social media network are an essential piece of data for any marketing strategy. As the social space is constantly changing, it’s handy to know updated statistics as you revisit your decisions and tailor content to the way your audience uses different platforms. Social media demographics help you set up marketing personas and understand your audience in greater detail. If you’re looking to widen your audience, such as trying to reach Gen Z, you can use current demographic data to figure out which networks you can focus your content energy on.

#Target specific members of your audience can give you a boost in organic potential.

This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.

#Engage with customers and increase advocacy across social media channels

Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it's engaging.

Enhance your brand awarenesss with Social media marketing strategies?

#Easily connect to your most valuable customers

Your customers drive your business, which is why it's so important to note how they interact with your brand. Don't just reach out to them when you want their business; find ways to continuously show them you care.

  1. Don't use a one-size-fits-all approach.
  2. Respond to concerns.
  3. Go above and beyond.
  4. Be active on social media.
  5. Show your appreciation.

#Expand market reach further

market reach is the potential market your business can reach through any marketing channel or campaign. For instance, when you’re using a Youtube video to market your business, your marketing reach is the number of people who will watch the video. For optimum growth of your customer base, you need to keep increasing your customer reach.

#Increase investment returns

Improve your social media performance through intelligent, data based strategies with demonstrated ROI. These are full-funnel resources; marketers can benefit from them at any stage of the process. Whether you're focused on making your brand known, increasing brand engagement and loyalty, or growing business by handing off promising prospects to your sales team, there are important strategies here.

#Update social content timely to keep your brand relevant and your audience interested

Collect your comments, messages and interactions all in one place. Track performance, create custom reports and benchmark competitors.

How to increase conversion rate with Social media marketing strategies?

#Share your own expertise in a way that interests and engages social media users

#Nostalgia marketing

Nostalgia is one of the most powerful emotions people can experience. And marketers are very well aware of that. This type of marketing urges its audience to focus on familiar things, and this familiarity is what sells. This is not a new tactic, but it is very powerful.

#Boost conversion rates by utilizing user-generated content (UGC) across the customer journey.

With UGC you can optimize your e-commerce, social media, and in-store channels, accelerating conversion across the whole digital shelf

#Inspire customers to buy

The word inspiration has one of two meanings. The first is that it is the action or power of moving the intellect or emotions. So you’re actually changing somebody’s emotional feeling about something. The other one is the act of influencing or suggesting opinions. So you can inspire somebody by doing something in suggesting something. Online consumers now expect to be able to shop anywhere and everywhere, in every channel. That’s why 72% of Instagram users decided to buy based on something they saw on Instagram. With shoppable content, you can easily turn any image or video into a storefront. Customers simply click as they Insta and are taken straight to your product page. And when shopping is that easy, conversion skyrockets. There are other people out there trying to sell them stuff too. You have to make sure that you’re staying in concert with where they are now and keeping them in line with where you want them to be in the future. That means you have to continue to communicate with them; don’t be complacent.

#Reviews matter

When you go to make an online purchase, what’s the first thing you do? In an ecommerce-driven world where customers can’t physically experience products before purchasing, many consumers turn to online product reviews. It's a fact. The majority of shoppers (93%) say reviews impact their purchasing decisions. In today's web-based world, virtually everyone is reading online reviews. In fact, 91% of people read them and 84% trust them as much as they would a personal recommendation. The effects of reviews are measurable, too. The average customer is willing to spend 31% more on a retailer that has excellent reviews.