Social media is shaping consumers' attitudes and behaviors to influence their preferences. Over the years, especially through social networks, the Internet has had an increasing influence on people's buying behavior. Retailers who rely on traditional stores to drive sales have found that the influence of social media has greatly expanded their visibility. In addition, a friendly, interactive presence in social networks or chat rooms can greatly improve brand image and help companies collect very useful, unstructured data on demand trends in a non-intrusive way. Monitoring social media activities is a good way to measure customer loyalty, track their emotions on the brand or product, the impact of the activity and the success of marketing messages, and identify and attract the most influential people most relevant to the brand, product or campaign .
The inherent nature of social media content poses a severe challenge to the practical application of sentiment analysis. Information about social relationships can be used to improve sentiment analysis at the user level. The main motivation behind our approach is that users who are “connected” in some way may be more likely to hold similar views. Therefore, the relationship information can supplement the information about the user's opinion that we can extract from the user's utterance.
Many software companies have also searched for social sentiment analysis and applied it to their logic when developing software. Take a look at this tool:
JarveePro-an all-in-one social media marketing tool that will expand your target audience and potential customers.
Customer reviews are displayed on their website, which will definitely increase the conversion rate.
A recent Forrester study showed that more than 30% of Internet users have evaluated products or services online. Consumers tend to trust the opinions of other consumers, especially those with prior experience of products or services, rather than the company’s marketers.
Next, let’s talk about the features of JarveePro.
Search for users and follow/add friends, depending on different sites, follow Instagram, add friends to Facebook, and even schedule posts. Social media is the next logical marketing area. Currently, Facebook dominates the field of digital marketing, followed by Twitter. Although blogs, YouTube and MySpace have obvious advantages, they are not so popular.
Positive interaction with customers through social media will increase your brand image.
Due to the proliferation of social media and the low barriers to publishing news, social media views or opinions provide the latest and most inclusive information. Despite the increasing importance of sentiment analysis, the field lacks the concise and systematic arrangement of previous work!