When deciding whether to work with sales professionals, 62% of modern buyers look for an informative LinkedIn profile before contacting them. If your profile is "huh," it's pretty scary. It’s even more terrifying if your profile is never found. This situation should remind people of LinkedIn's personal profile optimization.
Instagram is an undeniable marketing platform in 2020. As a matter of fact, Instagram has officially attracted more than a billion monthly active users - which means it is now more popular than social media giants like Twitter or LinkedIn.
Twitter is a frequently cited marketing tool, but it's usually quite different from articles discussing your SERPs ranking. Twitter can increase your audience, provide you with customer service channels, and improve audience engagement. It’s not generally considered something that will raise your Google ranking.
In 2021, the video format has not lost any of its power and is still one of the best things to implement your marketing strategy. So far, YouTube is the second most-visited site in the world, only behind Google, which owns the platform. As the fact that YouTube is a search engine, video needs to be optimized to the same degree as ordinary web pages.
Are you familiar with the idea of Facebook Page SEO? This is a way to apply basic SEO techniques to your company's Facebook page to improve its natural visibility in Facebook and search engines. Do you want to know how it works and how to apply it to your Facebook page?