Twitter is a real-time microblogging platform, publicly launched in July 2006. At launch, its defining features were the tight limits placed on each post, known at a tweet. 

Twitter is a social media and online news platform where people communicate in short messages – up to 280 characters long – called tweets. It is a channel that can help you reach your target audience.

Social media marketing often costs tons of time. To keep your Twitter account active and responsive means that you invest a minimum of effort on a daily basis. And still, you can be successful on Twitter while you focus on your main job that most of the time is something totally different from running a Twitter account: You just need the right Twitter automation tools.